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Posted On: 2011-09-08

Paint companies launch promotional schemes ahead of festivals
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If you are planning to paint your house with beautiful colors then this is the right time as paint companies have announced festive schemes and offers.

Berger Paints has launched its promotional offer ´Berger Ko Taam Jhaam´ in which customers will receive a scratch card with every purchase of Berger Paints worth Rs 5,000 and through which they are eligible to receive various gift hampers. 

 According to the company, the customers will also get on-the-spot opportunity to win Acer Aspire Happy Notebook, Nokia N5250 mobile phone, Karbonn K10 mobile phone and cash worth millions of rupees. Customers will also get an opportunity to win bumper prizes including Maruit Suzuki Alto and i-Phone 4 every week.

Pashupati Paints has announced a scheme for painters named ´Khusi Ko Atut Bandhan 2´ as a continuation of the last year´s scheme ´Khusi Ko Atut Bandhan´. “This innovative scheme in which painters will get different prizes including motorbikes based on the points they get will definitely help deepen our bond,” said Saroj Luitel, country manager - sales and marketing, Pashupati Paints.

The company is soon bringing scheme for individual customers as well. “We normally announce the scheme at this time of the year in order to gain higher market share as this is the season for paints and the sales at this time of the year help manage the finances for the entire year,” added Luitel.

Asian Paints has also announced festive offer for painters named ´Yatra´ in which painters get the prize based on the points.

According to Nandan Adhikari, proprietor of Color Spa at Old Baneshwor, painters purchasing Asian Paints will receive the points based on which the painters can win fixed deposit worth Rs 400,000 which will become 800,000 in 5 years, laptops, motorbikes, mobile phones, and home appliances among others.

For the customers, the company provides a coupon on every purchase of 10 liters of Tractor Interior Emulsion, which makes them eligible to participate in lucky draw through which they can win laptops, cameras and home appliances.

According to the company, Asian Paints has been conducting awareness campaigns through different media for customers so that they are not cheated on the quality and the price of the paints used.

Rukmini Chemical Industries has also announced festive offer for RCI paints -- a local brand -- under which customers purchasing paints worth Rs 3,000 will get a scratch coupon.

“Through the coupon customers can win gold and silver coins, TV, camera, mobile, home appliances, cash prizes and T-shirts,” said Anuj Goyal, general manager of the company.

Regardless of the offers, both dealers and the manufacturers suggest customers to check the quality, date and price before buying the product because there is a chance that they may be cheated during the festive season in the disguise of attractive offers.

source: republica,8 September 2011

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